Rehab PPC is its own discipline. LegitScript certification, platform policies that change overnight, and a search landscape where the gap between a $150 click and a $20 click is the keyword strategy. We've spent 14 years operating inside it — and we know which levers actually move the cost per admission.
Rehab paid media is a high-stakes, high-cost auction layered on top of the most aggressive platform policies in healthcare. A misfired campaign here doesn't just waste budget — it shows up as missed admissions, AMA-prone leads, or an account suspended by Google the week before a launch.
We don't sell traffic. We build a paid funnel that brings same-day-intent searchers into your admissions process — ad creative, landing pages, call routing, and intake forms all engineered for the rehab decision moment, not a generic lead form.
Most rehab accounts we audit waste 20–40% of spend on the wrong keywords, the wrong audiences, and pages that don't convert. We seal those leaks first, then scale the campaigns that actually produce VOBs — not just calls.
LegitScript-aware account builds. HIPAA-respecting tracking. Healthcare-policy literacy on every ad and landing page. Your account stays serving while competitors get disapproved, suspended, or quietly throttled by Google.
A complete addiction treatment PPC operating system built for treatment centers. Each layer below runs in concert — pulled apart, they're tactics. Run together, they're how we drive measurable admissions lift. Every engagement starts with the audit and builds the full stack from there.
A full account review covering keyword waste, negative gaps, landing-page friction, conversion tracking, and competitor benchmarking — paired with a prioritized 60-day action plan.
The dominant channel for same-day-intent rehab searches. We build inside Google's healthcare policy guardrails across Search, Performance Max, Demand Gen, and YouTube — structured to drive low cost-per-VOB at scale, not just impressions.
Facebook and Instagram demand generation for facilities that need pipeline beyond Google. Creative production, audience research, and policy-safe scaling.
The under-utilized search ecosystem where over-45 family decision-makers actually search. Lower CPCs, less competition, higher-converting traffic.
Application support, ad-copy review, landing-page audits, and ongoing platform compliance so your accounts stay live and serving.
Admissions-ready landing pages designed to convert paid traffic into calls. Trust signals, mobile-first speed, and call flow tuned for the rehab moment.
HIPAA-respecting call tracking, server-side conversions, offline conversion uploads from your CRM, and web analytics instrumentation so every admit ties back to its source — and your next dollar of spend goes where the admits actually come from.
A senior strategist running your accounts daily — bid management, creative iteration, audience expansion, monthly reporting, and quarterly recalibration. No junior account managers, no offshoring, no learning on your dime.
We bring a proven playbook, tested across facilities, refined over time, and continuously improved through execution. Our clients rely on us as partners, not vendors. These relationships last years. The growth compounds.
A clinical-grade rebuild across content, SEO, paid advertising, landing pages, technical performance, and editorial PR turned a stalled website into the facility’s dominant lead generation source.
To say Boards of Growth are experts is an understatement. They have helped our facility and brand immensely. We have worked with many agencies in the past, but Boards of Growth is by far the best. Their team has a deep understanding of the behavioral health space and knows how to build strategy, execute effectively, and deliver results. Highly recommend them.
Every PPC engagement is graded on cost per qualified call, cost per VOB, cost per admit, and account health — the metrics that matter to your CFO, not the ones that look good in a slide deck.
Residential rehab PPC isn't IOP PPC. Detox auction dynamics are nothing like dual-diagnosis. We tailor bid strategy, audience targeting, and creative to the level of care, payer mix, and family decision pattern of each program.
High-CPC, high-CAC keywords where landing-page trust, fast call routing, and quality scoring decide who wins the conversion.
Local-pack and step-down search where geo-targeting precision and ad copy that speaks to "continued care" drive the lowest-cost qualified calls.
Crisis-intent campaigns where 24/7 ad rotation, same-day admissions copy, and call-only campaigns convert the hardest-to-win clicks.
Clinical-intent audiences with longer consideration windows. Search plus nurture sequences win where one-touch funnels don't.
Paid media in this vertical is high-stakes and platform-policy-heavy. Quick answers to what most rehab operators want to know. Have a question that isn't here? Ask us directly.
Honest answer — it depends on your bed count, level of care, geography, and competition density. Most residential programs we work with run $25K–$150K/month on Google alone to see consistent admissions lift. We don't pitch a number until we've audited your current accounts, run a competitive analysis, and modeled the cost-per-admit you'd need to hit your census targets. If your budget is too low to be effective, we'll tell you that before signing anything.
Yes — every account we touch is built and maintained inside LegitScript and Google's healthcare advertising guardrails. If you're not yet certified, we'll walk you through the application and stage the account so you're ready to serve the day approval clears. We don't run accounts that put certification — or your ability to advertise — at risk.
Faster than SEO, slower than the industry pretends. Most facilities see qualified calls inside the first two to three weeks, real cost-per-admit signal at 60–90 days, and meaningful scale around month four to six. We're not the agency that promises admissions in week one — that agency tends to bleed your spend and disappear by month three.
Yes — anyone telling you otherwise is running a template. Google captures active intent: families and patients searching for help right now. Meta captures consideration: family members researching options, comparing facilities, looking for a path forward. Different creative, different audiences, different conversion expectations, different attribution windows. They work together, but they're not interchangeable.
We work both ways. Some clients hand us existing accounts to optimize and scale. Others want us to start clean. We'll tell you which path fits your situation after the audit — sometimes a rebuild costs less than fixing what's there, and sometimes the existing account holds years of conversion data we shouldn't throw away.
Critical, and most rehabs are getting it wrong. We only deploy HIPAA-compliant call tracking, server-side conversion tracking, and CRM integrations with proper BAAs in place. Standard pixels and most off-the-shelf call tracking solutions transmit PHI in ways that create real liability for treatment centers. We'll audit your current stack and replace anything that doesn't hold up.
No — and you should be skeptical of any agency that does. We can show you the cost-per-admit we've driven for facilities with comparable beds, payer mix, and market, and we commit to clear performance benchmarks in your engagement scope. But guaranteeing a CPA in this vertical means cherry-picking metrics, gaming attribution, or selling something we can't deliver. We don't do any of those.
PPC delivers the fastest admissions signal — with LegitScript in place, you can be live in two weeks and start seeing inquiries. But you don't want to depend on it. Click costs in this category keep climbing, and the moment you stop bidding, the lead flow stops. That's why we always pair paid with rehab SEO services — organic is an asset that pays back over months and years, not weeks. PPC also lives or dies by what happens after the click, so rehab conversion rate optimization and a well-built rehab website determine whether you're paying $80 a click for an admit or for a bounce.
Tell us a bit about your rehab. If we're a good fit, we'll set up a call to dig deeper. If we're not, we'll tell you that too.
No pressure · No generic sales process · Just an honest view of whether and how we can help.